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Our Story

Beautiful rooms should not require an all-or-nothing design process.

Source Decor & Design was created for people who know what they like but want better access, smarter options and the right amount of professional guidance.

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Wood lounge chair with patterned cushions
Natalie Kelly, founder of Source Decor & Design
Natalie Kelly Founder, Source Decor & Design
How it started

Source Decor & Design began with a new house.

When our founder moved into her new home, she knew the look she wanted. What she needed was access to furniture and decor sold mainly through the design trade, plus a trained eye for a few key decisions. A full-service designer was more than the project called for.

Finding that middle ground took more effort than she expected, and she knew other homeowners were looking for the same thing. So she went back to school to study residential interior design and began building relationships with trade vendors, from heritage furniture makers to fabric and lighting brands. That work became Source Decor & Design, founded in Birmingham, Alabama.

Today we help homeowners reach the pieces they love and offer guidance where it is needed, while they stay in charge of their homes.

Working together

What you can expect

Access without pressure

Explore better sources and see clear pricing before you decide.

Guidance without takeover

Stay involved in your home while receiving help where it matters.

Details handled with care

We coordinate with vendors and move your order forward from approval through delivery planning.

Begin here

Start with what you already love.

Send us a piece, a room image or the decision you cannot resolve. We will help you choose the right next step.

Get Complimentary QuotesExplore Design Support